Across Protocol

Marketing, Social Media, Defi

Across Protocol

I worked on campaign launches, integrations, and social content strategy across several key narratives. My focus was on simplifying technical concepts, writing clear copy for crypto-native and general audiences, and coordinating with partners to support distribution. The work ranged from ecosystem-wide initiatives to fast-turnaround content tied to events and integrations.


Uniswap x Across Integration

Across was integrated into the Uniswap interface to support intent-based bridging directly in-app. I wrote the announcement copy and managed content distribution across channels that achieved over 500k+ impressions.

  • -> Communicated integration value in simple, outcome-focused terms

  • -> Aligned messaging with the broader push for intent-based UX in DeFi

Uniswap Integration

ERC-7683 Launch and Coordinated Campaign Thread

Across and Uniswap Labs co-authored ERC-7683, a universal crosschain intents standard. I proposed the campaign format and wrote the main thread, which served as the coordination point for dozens of partner updates. The 7683 launch thread received over 355k impressions, with most partners sharing consistent visuals throughout the campaign.

  • -> Created a single thread format that evolved over time

  • -> Wrote copy that presented technical milestones clearly and consistently

ERC-7683 Launch

Across x Aleph Zero Launch

Across deployed to Aleph Zero's new Orbit EVM chain. I wrote the campaign launch copy, outlined visual needs for the announcement, and coordinated with partner teams on cross-promotion. This launch outperformed average content metrics by 20x and was widely supported across the Aleph Zero community.

  • -> Positioned the launch around fast withdrawals and privacy-forward bridging

  • -> Connected the deployment to ERC-7683 and the broader intent narrative

Aleph Zero Launch

1-Click Crosschain Campaign

This messaging test introduced the "1-click crosschain" framing to describe Across' user experience in a simpler way. I wrote the copy and helped position it across a multi-week test window. These posts performed around average but lead an above average increase in leads.

  • -> Framed the concept to appeal to B2B partners and ecosystem integrators

  • -> Helped drive a 15%+ increase in B2B leads during the test period

1-Click Campaign

Post-Event Video Content Highlights

Edited and published short-form content using clips from talks and Twitter Spaces. The goal was to extend the life of high-value conversations and drive engagement with relevant audiences. This content generated over 300k views, with each video post outperforming our average by at least 3x.

  • -> Cut and captioned clips for clarity and pace

  • -> Wrote copy that echoed the speaker's tone while reinforcing product value

Video Highlights