Cointelegraph

I helped launch and scale several high-impact brand campaigns and engagement projects. My role covered everything from creative ideation and storyboarding to copywriting and rollout coordination. I focused on clarity, consistency, and finding repeatable formats that could scale across platforms and formats.

Telegram Launch and Growth

Launched Cointelegraph’s Telegram channel and drove cross-channel promotion across Twitter and other platforms. This campaign helped grow the channel from zero to 200,000 subscribers in six months.

• -> Planned messaging and sequencing across platforms

• -> Wrote all copy for growth push and weekly reminders

"Mint This Article" Campaign on Polygon

This campaign allowed readers to mint Cointelegraph articles as NFTs via Polygon. I wrote social copy for the launch and ongoing promos, and storyboarded the campaign video.

• -> Developed video concept and structure with the production team

• -> Wrote all launch messaging and article-level promos

Coin-y Sticker Pack Launch

Launched Telegram sticker packs using the Coin-y mascot IP. I helped guide the concept and rollout. Reaching over 200,000 downloads within the first 6 months of release.

• -> Supported asset creation and tone

• -> Managed rollout timing for seasonal usage

Segmented Newsletter UX and Launch

Led the launch of Cointelegraph’s segmented newsletters. I pitched the UX for newsletter selection and wrote the copy used for campaign rollout. The email newsletters grew over 134,000 emails within the first 2 months and went on to grow at least ~10% monthly.

• -> Designed the opt-in experience and segmentation logic

• -> Wrote launch announcements and ongoing promotion copy

Moving Quote Video Content for Podcasts

Proposed and implemented a motion-quote format to highlight podcast interviews. I worked on scripting and design testing, and built this into the standard publishing process for each new episode. These videos outperformed the average by 2x and boosted podcast content retention and brand recognition.

• -> Created a reusable visual template for podcast clips

• -> Produced early examples and helped integrate the workflow

Crypto Stories Video Series

I helped launch and manage the recurring Crypto Stories video project. This included working with the motion graphics team on storyboards, managing timelines, and writing all social copy.

• -> Set up repeatable process for consistent output

• -> Balanced visual narrative and script copy for wide distribution