Mach Exchange

I focused on building out launch communications, social campaigns, and comarketing strategies designed to grow awareness and product usage. I wrote copy across product drops, chain integrations, and narrative pushes, while also designing assets and coordinating with partners and internal teams. The work was aimed at pushing Mach's reputation as a fast-moving, competitive, and crypto-native exchange.

"American Dream is Onchain" Campaign

This campaign was a July 4th push aimed at tapping into cultural and industry sentiment to connect with US-based tech and VC circles.

• -> Framed the narrative to subtly signal industry support for onchain development

• -> Wrote copy and coordinated post timing for 2x the average engagement per post

Solana Launch

This was Mach's largest user-growth campaign to date. The launch led to a ~1,240% increase in DAUs and a ~320% increase in MAUs. I wrote all campaign copy and worked with the Solana team to align messaging and secure distribution support.

• -> Wrote all campaign copy and coordinated with Solana team

• -> Drove messaging alignment and secured distribution support

AI Video Experiments

Tested new AI tools to create meme-style, viral-format content designed to tap into trend cycles and low-friction humor.

• -> Wrote, edited, and published AI-generated video content

• -> Focused on timing and shareability for above average engagement

Mach Engine 2.0 Relaunch

Mach rebuilt key parts of its infrastructure. I helped position this as a comeback story while reinforcing product depth and reliability. This campaign reached 13x above average performance and led to an increase of 87% of new wallets trying Mach for the first time.

• -> Wrote campaign copy to frame the message as community-driven

• -> Created a narrative that flipped downtime into momentum

Testnet Launches (Monad, MegaETH and Injective)

I led copywriting and design coordination for Mach's launch on Monad, MegaETH, and Injective to show Mach's position as an early mover. Testnet launches outperform baseline performance by at least 3x.

• -> Wrote launch copy and coordinated media across multiple chains

• -> Framed the launch around performance, reliability, and alignment with new tech

Comarketing

Led comarketing efforts across multiple ecosystems to support chain integrations, token awareness, and new product features. Comarketing on average led to 10x engagement minimum and always led to a spike in DAUs.

• -> Managed partner comarketing launches with Nexus Labs, Polygon, and Arbitrum

• -> Wrote specific copy for token partners, focused on pricing and liquidity advantages

Product Comparison Content

Created competitive comparisons between Mach and other bridging/swapping products. Wrote copy and edited the media assets. Comparisons were viewed and shared via DMs leading to a 2x average engagement on product focused content.

• -> Developed competitive analysis content highlighting Mach's advantages

• -> Wrote copy and edited media assets for maximum impact

Product Meme Content

Designed, wrote copy, and published memes tied to product features and launches. Memes always overperformed at least 2x and always pulled the average higher on our content analytics.

• -> Created and designed memes tied to product features and launches

• -> Wrote all supporting copy for maximum shareability

Timely Newsjacking

Created reactive content to engage with crypto Twitter trends and industry headlines. For this timely trend reaction, I handled both the visuals and copy in a rapid pace to return usually 2-3x average social engagements.

• -> Created reactive content to engage with crypto Twitter trends

• -> Handled both visuals and copy for timely industry engagement

Trading Contests

I ran Mach's weekly trading contest series. Over time, these contests generated over $4M in volume and helped grow cross-asset DAUs by over ~430%.

• -> Wrote contest copy, managed promotion, and tracked performance

• -> Prioritized accessibility and consistent structure for user engagement