OKX

I contributed to a range of high-visibility campaigns and always-on content initiatives. My work spanned campaign copy, platform adaptation, content editing, and post-launch distribution. I focused on aligning messaging across US and global channels with careful attention to tone, timing, and regional relevance.

Campaign: #BeACryptoPlayer (India Focused)

This campaign was part of a regional push in India, later discontinued due to regulatory shifts. I managed distribution across the US and OKX India accounts and adapted the content to fit each market. This hero video has around 14M+ impressions at the time of writing this.

• -> Wrote regional copy to resonate with both sports fans and crypto users

• -> Provided storyboard feedback to align visuals with cultural context

Campaign: Rewrite the System (Post-Launch Content)

Worked on social content after the global brand campaign launch. This included writing and adapting short-form edits, experimenting with growth strategies, and distributing across key channels. I reused media to generate social posts that returned 2-3x above average performance and helped push the narrative further for longer.

• -> Wrote clip-specific copy optimized for platform and tone

• -> Helped convert long-form creative into modular, shareable assets

Campaign: Trade Like A Pro

This campaign featured OKX users across a variety of trading experiences including DEX swaps, perpetuals, and spot. I supported messaging and creative framing for each product type. Accumulated views from the Trade Like A Pro topped out at over 20M+ views on X, Tiktok & Instagram.

• -> Wrote copy that emphasized real trader behavior and product benefits

• -> Helped storyboard content to maintain clarity and context

Campaign: Halloween Content

Created seasonal, engagement-first content that blended crypto references with Halloween themes. This was a timely post that didn’t include a direct promo, so it performed above average as a visually friendly community post.

• -> Drafted ideas and copy tailored to community humor and tone

• -> Prioritized reach and authenticity over heavy branding

Infographics and Visual Explainers

Partnered with the design team to create data-led visuals that broke down complex topics into digestible formats. These above average posts lead to more real conversations in replies about current market conditions.

• -> Drafted outlines and wrote supporting copy for complex topics

• -> Focused on simplifying technical details while maintaining relevance

Meme and Culture Content

Contributed to meme ideation, copywriting, and distribution through regular workshops and platform trend tracking. This content often pulled up the overall weekly average by consistently performing at 2-3x above average.

• -> Created platform-native memes and engagement content

• -> Tied humor to product relevance to support ongoing brand voice

Transparent and Trust-Building Communications

Wrote and published content related to Proof of Reserves updates and legal communications, helping reinforce transparency and user trust.

• -> Focused on clarity, consistency, and factual accuracy

• -> Ensured tone stayed aligned with community expectations