Reserve Protocol

Marketing, Social Media, Strategy, GTM

Reserve Protocol

I worked on social media, go-to-market, and narrative development for Reserve Protocol. My focus ranged from complex multi-partner launches to culture-driven content, influencer coordination, and community updates. The work required balancing technical messaging with accessible storytelling across formats.


CMC20 Launch

The largest DTF launch to date at Reserve and one of the most complex initiatives I worked on. The campaign required close coordination with CoinMarketCap and Lista DAO to bring the onchain equivalent of the S&P 500 to market. I supported the launch across creative planning, partner coordination, distribution, and content execution.

  • -> Coordinated launch messaging across CoinMarketCap, Lista DAO, and Reserve

  • -> Supported creative planning and content execution for a multi-day rollout

  • -> Aligned distribution timing to maintain narrative consistency

CMC20 Launch Campaign CMC20 Launch Distribution CMC20 Launch Content

LCAP DTF Launch with Kraken Listing

This launch paired the LCAP DTF release with a Kraken listing during my onboarding period. My involvement was focused on distribution rather than creative development, supporting amplification during a high-visibility launch window.

  • -> Managed distribution for a major exchange listing

  • -> Supported reach and visibility during a time-sensitive launch

LCAP DTF Kraken Listing

Other Launches

VLONE DTF Launch – Europe's First Onchain Index

A smaller, targeted launch positioning VLONE as Europe's first onchain index. I coordinated with partners to distribute content and planned an engagement-focused posting schedule.

  • -> Coordinated partner distribution

  • -> Planned posting cadence to maximize engagement

VLONE DTF Launch

Culture Marketing

Culture-driven content tied to the rise of onchain "trading cards" for influencers, aligning with Monad and Uniswap campaigns. This work blended memes and timely newsjacking to place the Reserve brand into active conversations in a native, non-promotional way.

  • -> Created culture-aware, reactive content

  • -> Positioned Reserve within trending ecosystem narratives

Culture Marketing Content Culture Marketing Newsjacking

Narrative Content

Translated the Reserve brand and core messaging into narrative-driven social content used to test framing, formats, and visual styles. Content ranged from concise, story-led threads to single-graphic posts designed to spark conversation.

  • -> Maintained consistent brand narrative across formats

  • -> Used social content as a testing ground for messaging and visuals

Narrative Content Narrative Content Narrative Content

Influencer & Partner Distribution Coordination

Supported influencer and partner collaborations by redistributing clips through Reserve's owned channels, allowing us to expand on key talking points and cross-promote audiences.

  • -> Extended the reach of partner-led conversations

  • -> Reinforced messaging through owned distribution

Influencer Partner Distribution

Recurring Community Coordination

Contributed to recurring community updates, including monthly burn communications. Created clear, informative graphics and copy to improve understanding of tokenomics mechanics.

  • -> Delivered transparent, repeatable community updates

  • -> Simplified complex tokenomics concepts

Community Coordination Update Community Coordination Graphics

Expert Content Clipping

Maximized the value of PR appearances and interviews by distributing short-form clips across Reserve's social channels to extend the lifespan of high-signal conversations.

  • -> Repurposed long-form content into short, shareable clips

  • -> Reinforced key messaging through repetition and context

Expert Content Clip Expert Content Interview Expert Content PR

Informative Videos

Planned and drafted educational content delivered through static explainers and lightweight looping animations, designed for clarity and repeatability in social feeds.

  • -> Selected formats based on clarity and retention

  • -> Balanced educational depth with visual simplicity

Informative Video Explainer Informative Video Animation

Launches & Meme Infrastructure (Giphy)

Helped support the creation of Reserve's Giphy account to make community memes accessible via Twitter's GIF search, enabling faster and more organic brand participation.

  • -> Improved meme accessibility for the community

  • -> Supported a lightweight, scalable meme pipeline